Services
Google Business Profile optimization
Your Google Business Profile is what appears on the map when someone nearby searches for what you do. Getting it right is the first thing I fix, because being found on the map is where more calls start.
Where your profile shows up
When a customer in Cypress, Katy or Tomball searches for a plumber, a dentist or a roofer on their phone, Google shows a couple of Sponsored results first. Below those is a map with three businesses. Those three spots are not ads. Each one has a call button, directions and reviews right there in the results.
That small block is where being found turns into phone calls. If your business is one of the three, people can call you without ever visiting your website. If it isn’t, they can call one of the three instead. Your Business Profile is the listing that feeds that block, so the way it is set up matters.
What I fix
The typical problems I see are the wrong primary category, no services list, or a service area that doesn’t match where the business actually works. None of it is hard to fix. It has to be done carefully and then kept up. Here is the work.
- Primary category. Google says the categories you choose affect where you show up locally. The primary category should be the one that best describes your business. Google advises against picking a category for every service you offer.
- Services and service areas. I set both to match how people search and where you really work, so Google can connect your business to the right searches in the right towns.
- Business name. It should be the name customers know you by. Google doesn’t allow unnecessary extra information in it, and I won’t add any.
- Description, hours and links. I write the description and fix your hours, including special hours for holidays. I also make sure your website link and the other basics are correct. Google doesn’t allow links in the description, or a focus on promotions or prices, so it has to do its job in plain words.
- Photos. I add photos so people can see the business.
Two ways to work with me
You can have the profile fixed once, or have the same work kept up every month. The free audit, described below, tells you which one your profile needs.
One-time setup
This is for a business whose profile is incomplete or set up wrong. You end up with a complete profile. I handle:
- Categories, services and service areas set to match how people search
- A written description
- Hours, links and the basics fixed
- Photos added
Ongoing, every month
This is for a business that wants the profile handled for the long run. You get everything in the setup, and then I keep the profile up:
- Photos kept current
- Posts on your profile
- Replies to your reviews
- A monthly profile report
Why a profile needs upkeep
A profile is not a form you fill out once. Google advises complete, accurate information and accurate hours, including special hours. Posts you add to the profile are archived once they are older than six months, unless they carry a date range, so a profile that was set up and then left alone can start to look out of date.
Reviews are the other half of it. When I reply to a review, the reply appears publicly under it, attributed to your business. Google itself recommends replying, and says it shows you value your customers’ feedback.
How it starts
It starts with the free map-pack audit. I look at your profile, your website and the businesses showing above you on the map. Then I send back a plain summary of what to fix first. It also tells you whether faster gains look realistic or whether this will take longer-term work. You use that summary to decide between the one-time setup and the monthly option.
Request your free map-pack audit and I will take it from there.
Who you’re working with
I have 12 years of hands-on SEO experience, including optimizing and ranking Google Business Profiles alongside local business websites. Most of those years were spent on my own businesses, so I proved my methods there before I began helping other local businesses. In Houston real estate investing, my Google Business Profile optimization and three websites ranked at the top of organic results, and the sites generated hundreds of leads that helped my former business partner close millions of dollars in sales. When you ask for an audit, you deal with me. You can read more about me and how I work.
Beyond the profile
Once the profile is right, ranking work across the area is the next step, and I cover that under local SEO. If your website is holding the profile back, I also offer AI website design.
Questions, answered plainly.
Something else on your mind? Email hello@localleadsengine.com.
Can you guarantee a top-three spot on the map?
No. Nobody controls Google's results, and Google says there is no way to request or pay for a better local ranking. What I can do is fix and maintain the things that are in your hands, and the audit gives you an honest assessment of how far that is likely to go.
How long before I see a difference?
It depends on your category, your town and how strong the businesses in the top three are. Fixing the profile can show up sooner than ranking work does.
What does it cost?
I don't list a price on this page. The audit comes first, so you know what the profile needs before you decide anything, and asking for it doesn't commit you to anything.
Do I need the one-time setup or the monthly option?
The setup fixes the profile once. The monthly option fixes it and then keeps it current. Which one fits depends on what state the profile is in and how much of the upkeep you would rather not do yourself, and the audit shows you where yours stands.
Can't I do this myself?
You can. The tools are Google's. The work is getting each setting right for how your customers search, and then keeping it up. If you would rather spend that time running the business, that is where I come in.
Which areas do you work in?
I'm based in Cypress, TX, and I work with businesses in Cypress, northwest and west Houston, Katy, Tomball, Spring and Jersey Village.
See where you stand in the map pack.
Tell me your business and the town you serve. I'll look at your Google Business Profile, your website and the businesses showing above you, and send back a plain summary of what to fix first.
- Free
- Your profile, your site, your competition
- A plain list of what to fix first
