Services
Local SEO
Local SEO is the ongoing work that moves your business toward the top three on the map for your service, in the places you actually serve. Being found there is what brings calls, and calls are what become leads.
Your ranking isn’t one number
You can be in the top three on your own street and well down the list a few miles out. If you only check from your office or your home, you won’t see that.
The reason is how Google picks local results. Google describes it in terms of how far each business is from the person searching, how well a profile matches what they typed, and how well-known the business is. The point is that distance is part of the picture, so a searcher in Katy and a searcher in Cypress can see different businesses for the same search.
So the work has to cover the whole area you serve, not only your front door. That’s why I start with where you show up, not with a single ranking.
What I do each month
Ranking checks across your whole area
I check where you show up and where you’re close, across the places you want customers from. “Close” matters. A business sitting just outside the top three in a nearby town is a different job from one that doesn’t appear at all, and I’d rather know which one I’m looking at before choosing what to work on.
Citations that match
A citation is any listing of your business name, address and phone number outside your own website, such as a directory. I clean these up so the details are the same everywhere they appear. Google’s own advice is about your Business Profile: it says businesses with complete and accurate info are more likely to show up in local search results. I keep your listings consistent in the same spirit.
Local links and mentions
Google says how well-known a business is draws partly on how many websites link to it. I work on earning local links and mentions from places that make sense for your business and your area.
Service and location pages that back up the profile
Your Google Business Profile tells Google what you do. Pages on your own website for each service, and for each place you want to be found, back that up. If your current site can’t support those pages, that’s when the website itself becomes the problem. If it can, I build on what you have.
What you get: a monthly ranking map
Each month you get a ranking map across your area. It’s there so you can see where you’re moving, and so we both work from the same picture instead of a single number that hides the difference between your street and the next town over.
Where it fits with your Google Business Profile
Your profile is what actually appears on the map, so it comes first. Fixing it can show up sooner than ranking work, which is one reason I look at it before anything else. I cover that work on its own page: Google Business Profile optimization. Local SEO builds on a profile that’s already in good shape.
What I can’t promise
There is no guaranteed spot. Nobody controls Google’s results. Google itself says there’s no way to request or pay for a better local ranking, and that no one can guarantee a number-one ranking. Anyone who guarantees a position is guessing.
What I do instead is give you an honest read of what it will take for your business, in your town, against the businesses already showing above you.
How it starts
It starts with the free map-pack audit. I look at your Google Business Profile, your website and the businesses showing above you. Then I send you a plain summary of what to fix first, and whether faster gains look realistic or you’re facing a longer-term effort.
If it makes sense to keep going, the monthly work above begins from that audit.
Who it’s for
Local SEO is for established local businesses whose customers find them by searching: home services, dentists and clinics, med spas and salons, contractors, remodelers and landscapers, law firms and accountants. These are examples of the kinds of businesses I work with, not a list of past clients.
It isn’t a fit if you want a guaranteed number-one spot. I won’t sell you one.
I’ve done hands-on SEO for 12 years, most of it on my own businesses. That includes Google Business Profile optimization and websites ranked at the top of organic results in Houston real-estate investing. When you ask for an audit, you’re dealing with me. You can read more about me.
Questions, answered plainly.
Something else on your mind? Email hello@localleadsengine.com.
How long does local SEO take?
It depends on your category, your town, and how strong the top three businesses are. Fixing your Google Business Profile can show up sooner than ranking work. The audit gives you a straight answer for your market.
Can you guarantee a top-three spot?
No. Nobody controls Google's results, and Google says no one can guarantee a number-one ranking. I'll tell you what looks realistic, and I won't promise a position.
What does it cost?
I don't put a price on this page, because the audit comes first and what you need depends on what it finds. Asking for the audit doesn't commit you to anything.
Do I need my Google Business Profile fixed first?
Usually, yes. The profile is what shows on the map, so it's normally the first thing I look at. I cover that work on the Google Business Profile optimization page.
Do I need a new website?
Not always. If your current site is solid, I build on it. If it's holding your ranking back, I'll say so in the audit, and AI website design is what I'd point you to.
Which areas do you work in?
I'm based in Cypress, TX, and I work with businesses across Cypress and northwest and west Houston, including Katy, Tomball, Spring and Jersey Village.
See where you stand in the map pack.
Tell me your business and the town you serve. I'll look at your Google Business Profile, your website and the businesses showing above you, and send back a plain summary of what to fix first.
- Free
- Your profile, your site, your competition
- A plain list of what to fix first
